# there are no facts, only interpretations

**Statistics** is the study of the collection, organization, analysis, and interpretation of data.^{[1]}^{[2]} It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.^{[1]}

A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is also a discipline called *mathematical statistics* that studies statistics mathematically.

The word *statistics*, when referring to the scientific discipline, is singular, as in “Statistics is an art.”^{[3]} This should not be confused with the word *statistic*, referring to a quantity (such as mean or median) calculated from a set of data,^{[4]} whose plural is *statistics* (“this statistic seems wrong” or “these statistics are misleading”).

There is a general perception that statistical knowledge is all-too-frequently intentionally misused by finding ways to interpret only the data that are favorable to the presenter.^{[14]} The famous saying, “There are three kinds of lies: lies, damned lies, and statistics“.^{[15]} which was popularized in the USA by Mark Twain and incorrectly attributed by him to Disraeli (1804–1881), has come to represent the general mistrust [and misunderstanding] of statistical science. Harvard President Lawrence Lowell wrote in 1909 that statistics, *“…like veal pies, are good if you know the person that made them, and are sure of the ingredients.”*^{
}

If various studies appear to contradict one another, then the public may come to distrust such studies. For example, one study may suggest that a given diet or activity raises blood pressure, while another may suggest that it lowers blood pressure. The discrepancy can arise from subtle variations in experimental design, such as differences in the patient groups or research protocols, which are not easily understood by the non-expert. (Media reports usually omit this vital contextual information entirely, because of its complexity.)

By choosing (or rejecting, or modifying) a certain sample, results can be manipulated. Such manipulations need not be malicious or devious; they can arise from unintentional biases of the researcher. The graphs used to summarize data can also be misleading.

Deeper criticisms come from the fact that the hypothesis testing approach, widely used and in many cases required by law or regulation, forces one hypothesis (the null hypothesis) to be “favored,” and can also seem to exaggerate the importance of minor differences in large studies. A difference that is highly statistically significant can still be of no practical significance. (See criticism of hypothesis testing and controversy over the null hypothesis.)

One response is by giving a greater emphasis on the *p*-value than simply reporting whether a hypothesis is rejected at the given level of significance. The *p*-value, however, does not indicate the size of the effect. Another increasingly common approach is to report confidence intervals. Although these are produced from the same calculations as those of hypothesis tests or *p*-values, they describe both the size of the effect and the uncertainty surrounding it.

In statistics, **survey methodology** is the field that studies the sampling of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies. Other types of survey are used for scientific purposes. Surveys provide important information for all kinds of research fields, e.g., marketing research, psychology, health professionals and sociology.^{[1]} A survey may focus on different topics such as preferences (e.g., for a presidential candidate), behavior (smoking and drinking behavior), or factual information (e.g., income), depending on its purpose. Since survey research is always based on a sample of the population, the success of the research is dependent on the representativeness of the population of concern (see also sampling (statistics) and survey sampling).

Survey methodology seeks to identify principles about the design, collection, processing, and analysis of surveys in connection to the cost and quality of survey estimates. It focuses on improving quality within cost constraints, or alternatively, reducing costs for a fixed level of quality. Survey methodology is both a scientific field and a profession. Part of the task of a survey methodologist is making a large set of decisions about thousands of individual features of a survey in order to improve it.^{[2]}

The most important methodological challenges of a survey methodologist include making decisions on how to:^{[2]}

- Identify and select potential sample members.
- Contact sampled individuals and collect data from those who are hard to reach (or reluctant to respond).
- Evaluate and test questions.
- Select the mode for posing questions and collecting responses.
- Train and supervise interviewers (if they are involved).
- Check data files for accuracy and internal consistency.
- Adjust survey estimates to correct for identified errors.

A **misuse of statistics** occurs when a statistical argument asserts a falsehood. In some cases, the misuse may be accidental. In others, it is purposeful and for the gain of the perpetrator. When the statistical reason involved is false or misapplied, this constitutes a **statistical fallacy**.

The false statistics trap can be quite damaging to the quest for knowledge. For example, in medical science, correcting a falsehood may take decades and cost lives.

Misuses can be easy to fall into. Professional scientists, even mathematicians and professional statisticians, can be fooled by even some simple methods, even if they are careful to check everything. Scientists have been known to fool themselves with statistics due to lack of knowledge of probability theory and lack of standardization of their tests.

### Discarding unfavorable data

All a company has to do to promote a neutral (useless) product is to find or conduct, for example, 40 studies with a confidence level of 95%. If the product is really useless, this would on average produce one study showing the product was beneficial, one study showing it was harmful and thirty-eight inconclusive studies (38 is 95% of 40). This tactic becomes more effective the more studies there are available. Organizations that do not publish every study they carry out, such as tobacco companies denying a link between smoking and cancer, anti-smoking advocacy groups and media outlets trying to prove a link between smoking and various ailments, or miracle pill vendors, are likely to use this tactic.

Another common technique is to perform a study that tests a large number of dependent (response) variables at the same time. For example, a study testing the effect of a medical treatment might use as dependent variables the probability of survival, the average number of days spent in the hospital, the patient’s self-reported level of pain, etc. This also increases the likelihood that at least one of the variables will by chance show a correlation with the independent (explanatory) variable.

### Loaded questions

The answers to surveys can often be manipulated by wording the question in such a way as to induce a prevalence towards a certain answer from the respondent. For example, in polling support for a war, the questions:

- Do you support the attempt by the USA to bring freedom and democracy to other places in the world?
- Do you support the unprovoked military action by the USA?

will likely result in data skewed in different directions, although they are both polling about the support for the war.

Another way to do this is to precede the question by information that supports the “desired” answer. For example, more people will likely answer “yes” to the question “Given the increasing burden of taxes on middle-class families, do you support cuts in income tax?” than to the question “Considering the rising federal budget deficit and the desperate need for more revenue, do you support cuts in income tax?”

### Overgeneralization

Overgeneralization is a fallacy occurring when a statistic about a particular population is asserted to hold among members of a group for which the original population is not a representative sample.

For example, suppose 100% of apples are observed to be red in summer. The assertion “All apples are red” would be an instance of overgeneralization because the original statistic was true only of a specific subset of apples (those in summer), which is not expected to representative of the population of apples as a whole.

A real-world example of the overgeneralization fallacy can be observed as an artifact of modern polling techniques, which prohibit calling cell phones for over-the-phone political polls. As young people are more likely than other demographic groups to have only a cell phone, rather than also having a conventional “landline” phone, young people are more likely to be liberal, and young people who do not own a landline phone are even more likely to be liberal than their demographic as a whole, such polls effectively exclude many voters who are more likely to be liberal.^{[1]}

Thus, a poll examining the voting preferences of young people using this technique could not claim to be representative of young peoples’ true voting preferences as a whole without overgeneralizing, because the sample used is not representative of the population as a whole.

Overgeneralization often occurs when information is passed through nontechnical sources, in particular mass media.^{[2]}

### Biased samples

### Misreporting or misunderstanding of estimated error

If a research team wants to know how 300 million people feel about a certain topic, it would be impractical to ask all of them. However, if the team picks a random sample of about 1000 people, they can be fairly certain that the results given by this group are representative of what the larger group would have said if they had all been asked.

This confidence can actually be quantified by the central limit theorem and other mathematical results. Confidence is expressed as a probability of the true result (for the larger group) being within a certain range of the estimate (the figure for the smaller group). This is the “plus or minus” figure often quoted for statistical surveys. The probability part of the confidence level is usually not mentioned; if so, it is assumed to be a standard number like 95%.

The two numbers are related. If a survey has an estimated error of ±5% at 95% confidence, it also has an estimated error of ±6.6% at 99% confidence. ±*x*% at 95% confidence is always ±1.32*x*% at 99% confidence.

The smaller the estimated error, the larger the required sample, at a given confidence level.

at 95.4% confidence:

±1% would require 10,000 people.

±2% would require 2,500 people.

±3% would require 1,111 people.

±4% would require 625 people.

±5% would require 400 people.

±10% would require 100 people.

±20% would require 25 people.

±25% would require 16 people.

±50% would require 4 people.

Most people assume, because the confidence figure is omitted, that there is a 100% certainty that the true result is within the estimated error. This is not mathematically correct.

Many people may not realize that the randomness of the sample is very important. In practice, many opinion polls are conducted by phone, which distorts the sample in several ways, including exclusion of people who do not have phones, favoring the inclusion of people who have more than one phone, favoring the inclusion of people who are willing to participate in a phone survey over those who refuse, etc. Non-random sampling makes the estimated error unreliable.

On the other hand, many people consider that statistics are inherently unreliable because not everybody is called, or because they themselves are never polled^{[citation needed]}. Many people think that it is impossible to get data on the opinion of dozens of millions of people by just polling a few thousands. This is also inaccurate^{[citation needed]}. A poll with perfect unbiased sampling and truthful answers has a mathematically determined margin of error, which only depends on the number of people polled.

However, often only one margin of error is reported for a survey. When results are reported for population subgroups, a larger margin of error will apply, but this may not be made clear. For example, a survey of 1000 people may contain 100 people from a certain ethnic or economic group. The results focusing on that group will be much less reliable than results for the full population. If the margin of error for the full sample was 4%, say, then the margin of error for such a subgroup could be around 13%.

There are also many other measurement problems in population surveys.

The problems mentioned above apply to all statistical experiments, not just population surveys.

### False causality

When a statistical test shows a correlation between A and B, there are usually five possibilities:

- A causes B.
- B causes A.
- A and B both partly cause each other.
- A and B are both caused by a third factor, C.
- The observed correlation was due purely to chance.

The fifth possibility can be quantified by statistical tests that can calculate the probability that the correlation observed would be as large as it is just by chance if, in fact, there is no relationship between the variables. However, even if that possibility has a small probability, there are still the four others.

If the number of people buying ice cream at the beach is statistically related to the number of people who drown at the beach, then nobody would claim ice cream causes drowning because it’s obvious that it isn’t so. (In this case, both drowning and ice cream buying are clearly related by a third factor: the number of people at the beach).

This fallacy can be used, for example, to prove that exposure to a chemical causes cancer. Replace “number of people buying ice cream” with “number of people exposed to chemical X”, and “number of people who drown” with “number of people who get cancer”, and many people will believe you. In such a situation, there may be a statistical correlation even if there is no real effect. For example, if there is a perception that a chemical site is “dangerous” (even if it really isn’t) property values in the area will decrease, which will entice more low-income families to move to that area. If low-income families are more likely to get cancer than high-income families (this can happen for many reasons, such as a poorer diet or less access to medical care) then rates of cancer will go up, even though the chemical itself is not dangerous. It is believed^{[3]} that this is exactly what happened with some of the early studies showing a link between EMF (electromagnetic fields) from power lines and cancer.^{[4]}

In well-designed studies, the effect of false causality can be eliminated by assigning some people into a “treatment group” and some people into a “control group” at random, and giving the treatment group the treatment and not giving the control group the treatment. In the above example, a researcher might expose one group of people to chemical X and leave a second group unexposed. If the first group had higher cancer rates, the researcher knows that there is no third factor that affected whether a person was exposed because he controlled who was exposed or not, and he assigned people to the exposed and non-exposed groups at random. However, in many applications, actually doing an experiment in this way is either prohibitively expensive, infeasible, unethical, illegal, or downright impossible. For example, it is highly unlikely that an IRB would accept an experiment that involved intentionally exposing people to a dangerous substance in order to test its toxicity. The obvious ethical implications of such types of experiments limit researchers’ ability to empirically test causation.

### Proof of the null hypothesis

In a statistical test, the null hypothesis (*H*_{0}) is considered valid until enough data proves it wrong. Then *H*_{0} is rejected and the alternative hypothesis (*H*_{A}) is considered to be proven as correct. By chance this can happen, although *H*_{0} is true, with a probability denoted alpha, the significance level. This can be compared by the judicial process, where the accused is considered innocent (*H*_{0}) until proven guilty (*H*_{A}) beyond reasonable doubt (alpha).

But if data does not give us enough proof to reject *H*_{0}, this does not automatically prove that *H*_{0} is correct. If, for example, a tobacco producer wishes to demonstrate that its products are safe, it can easily conduct a test with a small sample of smokers versus a small sample of non-smokers. It is unlikely that any of them will develop lung cancer (and even if they do, the difference between the groups has to be very big in order to reject *H*_{0}). Therefore it is likely—even when smoking is dangerous—that our test will not reject *H*_{0}. If *H*_{0} is accepted, it does not automatically follow that smoking is proven harmless. The test has insufficient power to reject *H*_{0}, so the test is useless and the value of the “proof” of *H*_{0} is also null.

This can—using the judicial analogue above—be compared with the truly guilty defendant who is released just because the proof is not enough for a guilty verdict. This does not prove the defendant’s innocence, but only that there is not proof enough for a guilty verdict. In other words, “absence of evidence” does not imply “evidence of absence”.

### Data dredging

Data dredging is an abuse of data mining. In data dredging, large compilations of data are examined in order to find a correlation, without any pre-defined choice of a hypothesis to be tested. Since the required confidence interval to establish a relationship between two parameters is usually chosen to be 95% (meaning that there is a 95% chance that the relationship observed is not due to random chance), there is a thus a 5% chance of finding a correlation between any two sets of completely random variables. Given that data dredging efforts typically examine large datasets with many variables, and hence even larger numbers of pairs of variables, spurious but apparently statistically significant results are almost certain to be found by any such study.

Note that data dredging is a valid way of *finding* a possible hypothesis but that hypothesis *must* then be tested with data not used in the original dredging. The misuse comes in when that hypothesis is stated as fact without further validation.

### Data manipulation

Informally called “fudging the data,” this practice includes selective reporting (see also publication bias) and even simply making up false data.

Examples of selective reporting abound. The easiest and most common examples involve choosing a group of results that follow a pattern consistent with the preferred hypothesis while ignoring other results or “data runs” that contradict the hypothesis.

Psychic researchers have long disputed studies showing people with ESP ability. Critics accuse ESP proponents of only publishing experiments with positive results and shelving those that show negative results. A “positive result” is a test run (or data run) in which the subject guesses a hidden card, etc., at a much higher frequency than random chance

The deception involved in both cases is that the hypothesis is **not** confirmed by the totality of the experiments – only by a tiny, selected group of “successful” tests.

Scientists, in general, question the validity of study results that cannot be reproduced by other investigators. However, some scientists refuse to publish their data and methods.^{[5]}

### Other fallacies

Also, the post facto fallacy assumes that an event for which a future likelihood can be measured had the same likelihood of happening once it has already occurred. Thus, if someone had already tossed 9 coins and each has come up heads, people tend to assume that the likelihood of a tenth toss also being heads is 1023 to 1 against (which it was before the first coin was tossed) when in fact the chance of the tenth head is 1 to 1. This error has led, in the UK, to the false imprisonment of women for murder when the courts were given the prior statistical likelihood of a woman’s 3 children dying from Sudden Infant Death Syndrome as being the chances that their already dead children died from the syndrome. This led to statements from Roy Meadow that the chances they had died of Sudden Infant Death Syndrome being millions to one against, convictions were then handed down in spite of the statistical inevitability that a few women would suffer this tragedy. Meadow was subsequently struck off the U.K. Medical Register for giving “erroneous” and “misleading” evidence, although this was later reversed by the courts.

In statistics, quality assurance, & survey methodology, **sampling** is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population. Each observation measures one or more properties (such as weight, location, color) of observable bodies distinguished as independent objects or individuals. Insurvey sampling, weights can be applied to the data to adjust for the sample design, particularly stratified sampling. Results from probability theory and statistical theory are employed to guide practice. In business and medical research, sampling is widely used for gathering information about a population

The sampling process comprises several stages:

- Defining the population of concern
- Specifying a sampling frame, a set of items or events possible to measure
- Specifying a sampling method for selecting items or events from the frame
- Determining the sample size
- Implementing the sampling plan
- Sampling and data collecting
- Data which can be selected